Ex UP chief minister Mayawati was, is and will be in news for building the grandeur sandstone edifice, statues of dalit icon, sandstone mungo Park for the past five years and in forthcoming days. It is, of course a colossal waste of money according to other political parties, and the dire need of UP, which are infrastructure, education, corruption and Crime free society fixing the law and order. Despite all, the most needed is industrialisation of UP and Job creation in UP.
These mungo parks and its statues will appear to be main bulwark as trend of growing marketing communication in political firmament. Every action sways some meaning, whichever action has been taken in the last five year, that wasn’t enough to fulfil the transformed party punch line. On the contrary apparently cluttered and amorphous environment has led party to the desirable integration of their communications by every action but it has failed badly because every action has their own different meaning, that neither fitting in the need of contemporary AAM AADMI of UP nor any developmental futurism. So their integration has no meaning.
Contemporary aam aadmi of UP isn’t in social and economical vacuum because of development of communication channel. If someone has been in social vacuum then cognitivist position of psychology comes into play that reminds the colossal waste of exchequer’s money in making sandstone elephant, edifice with lattice wall in Lucknow and Noida.
By putting all the actions which had been taken in past years, then one more aspect emerges, which is exertion of transformation of party from “good to great”. But the basic principle of ‘this’ transformation is, focusing equally on what not to do and what to stop doing rather than what to do to become great. It is known to all that nidus of the party was more on what to do to become great by grandeur showcase on exchequers money. Greatness is not a function of circumstances. Greatness, it turns out largely, a matter of conscious choice. Think of it by this way: last time Behenji practiced social engineering and got huge success, that was because the practices of engineering continually evolved and changed but she also tried to change the law of physics (UP Political Dynamics). That will remain fixed all the time for some forthcoming years.
So it would be interesting to see in future that the theatrical cocktail of all information from all sources, whether it is, Behenji’s charisma, mungo parks with high rise statues, sandstone edifice with sandstone lattice walls, will produces any effect and engraves any fruitful message for the party onto the mental plate of AAM AADMI.
Some questions remain unanswered like: Will these sandstone edifice and statues produce the charismatic result for BSP, how much time will it take to produce this effect, would it be long-lasting or short-lived?. Or these things would be proved as donning scarlet lipstick and mascara to grab attention only. These are the legitimate questions which should need to be answered by the “Time”.
